Plans & pricing
Pay for what you learn, not just what you collect.
Credits power everything: conversations, insights, and on-demand analysis. Try it free, then choose a plan that fits.
The credit model
Simple by design
One standard conversation (a full AI-led interview with built-in insights) costs less than €0.90 (10 credits). Subscribe for a discounted monthly bundle. Unused credits roll over for up to 2 months.
You only pay for interviews that produced usable answers. A conversation that a respondent abandons or fills with junk answers is refunded automatically, at no extra step for you.
1 conversation = 10 credits
AI-led interview plus built-in automated insights, included at no extra cost. You are only charged for completed sessions.
Monthly bundles
Subscribe and pay ~25% less per conversation compared to pay-as-you-go.
Credits roll over
Unused credits carry forward for up to 2 months. No pressure to use them up.
What costs what
| Action | Credits | Notes |
|---|---|---|
| Completed interview | 10 | Refunded automatically if it did not produce usable answers |
| Report generation | Free | Included for all paid plans |
| Follow-up question: summary | 1 | Answered from the aggregated report |
| Follow-up question: per-interview detail | 3 | Requires diving into individual interview analyses |
| Follow-up question: raw transcripts | 1 per interview | Only when the answer requires reading verbatim responses |
The system automatically uses the cheapest data tier that can answer your question. You are never charged for a deeper search than necessary.
You are charged per interview, and interviews that do not produce usable answers are refunded automatically.
Plans
Start free, upgrade when ready
All paid plans include AI-led interviews, built-in insights, and light analysis. Overage billed at the pay-as-you-go rate.
Free trial
30 credits · ~3 conversations
No credit card required
- AI-led interviews
- Built-in insights
- Full product experience
- Setup and testing always free
- Top up at €0.09/credit (€0.90/conversation)
Starter
700 credits · ~70 conversations
~€0.70 per conversation
- AI-led interviews
- Built-in insights
- Light analysis included
- 2-month credit rollover
- Overage at €0.09/credit
Growth
2,400 credits · ~240 conversations
~€0.62 per conversation
- AI-led interviews
- Built-in insights
- Light analysis included
- 2-month credit rollover
- Overage at €0.09/credit
Compare plans
Everything in the box
| Free trial | Starter | Growth | |
|---|---|---|---|
| Monthly credits | 30 | 700 | 2,400 |
| Setup and testing | Free | Free | Free |
| Cost per conversation | €0 | ~€0.70 | ~€0.62 |
| Overage rate | €0.09 / credit | €0.09 / credit | €0.09 / credit |
| 2-month credit rollover | |||
| AI-led interviews | |||
| Built-in insights | |||
| Light analysis | |||
| Credit card required |
No commitment
Pay as you go
Already tried it and not ready to subscribe? Buy credits on demand at a flat rate. No subscription, no lock-in. Ideal for one-off projects or irregular research needs.
Need to dig deeper? Ask follow-up questions directly to your dataset. 1 credit for answers from the report summary, 3 credits when the question requires per-interview detail, and 1 credit per interview when raw transcripts are needed. The system always picks the cheapest path first.